With a commuter-first mentality, we centralized our efforts on reimagining BART’s mobile presence. Complementing BART’s mission to connect communities with seamless mobility, our mobile application provides commuters with detailed trip navigation, contactless forms of payment, and a community-based notification system. Our vision of the BART mobile application aims to make commuting effortless for everyone, everywhere.
View upcoming BART times and plan your trip accordingly. The detailed trip view provides transparency and information through all stages of your route, from start to end.
With hygiene in mind, we developed a new form of contactless payment utilizing E-tickets and digital Clipper Cards.
Pair your physical Clipper card to your digital wallet and say hello to a reimagined, hygiene-oriented BART experience.
Consumers without Clipper Cards can still embrace a contactless BART experience through the introduction of E-Tickets.
Avoid direct contact with kiosks and purchase one-way or roundtrip tickets directly from the app.
With consumer convenience in mind, we have introduced a new reload feature that allows users to reload their Clipper cards directly through the mobile app.
BART’s mission is to connect Bay Area communities with seamless mobility and our mission is to connect communities with one another.
To promote connectivity, safety, and awareness amongst commuters, we implemented a user-based alert system that serves as a hub for all BART-related information.
In our research, we conducted 10 user interviews, gathered 30 user responses from surveys, and analyzed existing public transportation products as a form of competitive analysis.
After synthesizing our research, we utilized affinity mapping to help us visualize the data gathered and deduced 3 key insights:
We then consolidated the insights into two main personas, with the primary persona being the most common user type out of the ones we interviewed.
To empathize with our primary persona’s overall BART experience, we utilized journey mapping to help us better understand and visualize his pain points throughout his regular commute.
With ideas brewing, we ideated individually and then collaboratively decided on the potential features that we wanted to explore.
We proceeded to sketch out low-fidelity prototypes of the core screens. During this stage, we focused primarily on screen composition and element placement.